Design Within Reach Opens New Pittsburgh Store

Design Within Reach’s (DWR) new Pittsburgh store brings an additional point of light to the ever-evolving Strip District. DWR, like Orrs Jewelers, Archive, Posman Books, and a handful of other retail boutiques, extends the neighborhood’s identity as a hub of commerce into a new era.  

Design Within Reach Now Open in Pittsburgh’s Strip District

DWR’s blend of blend of modern design, livable luxury, and thoughtful curation adds something quite new to one of the city’s most energetic corridors. Inside you’ll find iconic mid-century furniture by legends like Charles and Ray Eames, Eero Saarinen, George Nelson, and more. Their now-classic designs are shown adjacent to contemporary work by rising stars like Icelandic designer Hlynur Atlason. His Atlason Composed Modular Sofa and Sectional is a new DWR gem. Its various configurations connect together in myriad ways to expand a home’s seating options as far as the imagination will go.  

In addition to fantastic furniture pieces, DWR also offers textiles, lighting and home accessories, all infused with a modern take on design. The new store’s generous windows bathe all in natural light. The building’s industrial bones invite a visitor to imagine themselves at home in one of the neighborhood’s beautiful loft apartments. It’s a treat to be able to test the sit of an architect-designed chair, and to customize it with custom choices of leathers and textiles.  

A Place to Ask for Help

DWR’s design professionals are on hand to offer expert advice.  

The neighborhood is familiar to most of us as a bustling depot for wholesale and retail food sales and distribution. That identity was born in the early 20th century and cemented in 1929 with the establishment of the Strip District Terminal (originally the Pennsylvania Railroad Fruit Auction and Sales Building). The Terminal is now a sequence of retail shops, personal care businesses, and restaurants. Performances and programming liven up its colonnade in good weather. Just a block away from the still food-focused Penn Avenue, it’s bringing a new, often younger, clientele to the area. 

If your energy flags as you take it all in, take advantage of The Strip’s growing number of coffee houses. After a quick re-caffeination, venture back out to wander the neighborhood. Perhaps finish your afternoon with a drink and a bite at Balvanera, a delicious Argentine outpost adjacent to DWR. Its sophisticated menu and beautifully designed space offer further evidence of the changing tone of the Strip.  

Story by Keith Recker 
Photo courtesy of DWR 

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